Globally, the size of the events industry is expected to touch $2330 billion by 2026. According to a recent study, this industry is growing at a rate of 10.3% annually, and marketers know they have a goldmine in their hands. Marketers know that the first touchpoint for their target audience is the audience attending any product launch. While TV and press advertising has a big role to play, the first impression is made when your brand comes in direct contact with the decision-maker.
So how do you ensure that your custom-made products is not just seen by the decision-maker but also taken note of? The first step is to find out all the events that are happening or going to happen in your city. Now doing this is no difficult task. You can simply log on to your Facebook account and find out all those events listed a few months away. Chances are that those events are still in the planning stage and are looking out for sponsors.
Now that you have got your initial list of prospects, find out how your brand stacks up in the overall scheme of things. You can organize your ideas with a product requirements document (PRD) in order to clearly identify your product goals and how you want it to be used. Let’s say you have recently launched a new line of stationery products ( pens, pencils, crayons, etc) and are looking around for the first set of buyers. Now, even if the event you have chosen is related to real estate, you can still achieve your objective.
Ask the event organizer whether you can sponsor for all the stationery needs of the delegates. You can give your newly launched pen or notepad to the attending delegates for them to make their notes. However, that’s not enough, you should also persuade the organisers into allowing you to emblazon your brand somewhere in the conference strategically so that everyone there notices it.
Some smart marketers provide carry bags to the participants and print their brand names on those. This is indeed a smart marketing strategy as those carry bags have high shelf lives. Younger executives and home-makers use these bags for a long time and each time they pick it up, your brand name catches their eyes. However, for this plan to work, your customised goods need to be intelligently crafted in a way that they don’t go overboard with the logo placement. To avail of the best customisation services, click here.
There is another way of launching your product in an unobtrusive way and that is through brand mentions. Say, you have recently launched your mineral water brand and you want the masses to know about your product. You also want to spend as little as possible on this launch. So, what is the best way?
This is the day and age of social media influencers. You could contact social media celebs with thousand of followers and ask them to use your brand during an event. Place your mineral water bottle strategically on the lectern or the podium. You can pay the celebrity to sip your water during their lecture. Many brands create ‘experiential journeys’ during events to catch the attention of their target audience. This means setting up booths or arenas, where people can let their hair down and enjoy the moment.
For example, if yours is a photography equipment brand, you can set up a photo booth where attendees can come and take selfies, or if you are in the gaming business, you can have your gaming console at the venue, where the audience can come and play games while relaxing. This marketing strategy is not just about having fun on the go but also helps you make lasting memories. People can print their photos at the booth and later treasure those memories with your brand lurking in the background.
We hope this article has shed light on some creative and quirky ways to promote your custom-made products. Happy customising!